It’s True! Not Every Small Business Needs a Website



Needing to have repair work done on my watch, I did what most people do. I Googled for a watch repair shop. Working in downtown Atlanta, my results returned a decent listing of shops near me. From there, I am the type to check out the business websites to help decide who gets my business. To my surprise, half of the shops had no websites! That notwithstanding, based on the high remarks from the Google customer reviews, I made my choice.

As someone that provides websites for the small business, I sensed an opportunity here. First things first though. This was no ordinary watch. This was my 16 year old Citizen Promaster Navitech presented to me from my band of brothers upon retirement from the USAF. Best Watch & Jewelry Repair was the business I chose to work on my watch.


Milton Best, a fine gentleman was the owner and repairman of the shop. I see why he has great reviews. He did a great job with my watch and for a fair price! I mentioned he should consider having a website for his business and even created a prototype one for him which I hosted on one of my test domains. Check it out ( Still no sale!

I learned that mostly he has more business than he knows what to do with. He gets a lot of work from other jewelers and does not feel the need to advertise! In addition, he is not remotely tech savvy and views having a website as something he does not understand and has no desire to learn. I thanked him again for such a wonderful job on my watch, wished him continued success and went on my way having learned something new!

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