It’s True! Not Every Small Business Needs a Website

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Needing to have repair work done on my watch, I did what most people do. I Googled for a watch repair shop. Working in downtown Atlanta, my results returned a decent listing of shops near me. From there, I am the type to check out the business websites to help decide who gets my business. To my surprise, half of the shops had no websites! That notwithstanding, based on the high remarks from the Google customer reviews, I made my choice.

As someone that provides websites for the small business, I sensed an opportunity here. First things first though. This was no ordinary watch. This was my 16 year old Citizen Promaster Navitech presented to me from my band of brothers upon retirement from the USAF. Best Watch & Jewelry Repair was the business I chose to work on my watch.

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Milton Best, a fine gentleman was the owner and repairman of the shop. I see why he has great reviews. He did a great job with my watch and for a fair price! I mentioned he should consider having a website for his business and even created a prototype one for him which I hosted on one of my test domains. Check it out (www.redcartest4.com). Still no sale!

I learned that mostly he has more business than he knows what to do with. He gets a lot of work from other jewelers and does not feel the need to advertise! In addition, he is not remotely tech savvy and views having a website as something he does not understand and has no desire to learn. I thanked him again for such a wonderful job on my watch, wished him continued success and went on my way having learned something new!

How Social Media can Benefit your Small Business

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Today’s small business can and should take advantage of the many technologies available to them.

These technologies include online forums, associations and networking platforms. You know them as Facebook, LinkedIn, Google Plus and Twitter. They are valuable to you as a business owner in that they are a free way to market your brand, products and services to potential customers.

For many businesses, their potential customers are other businesses as in partnerships or sub-contracting. By having a decent profile up and running, your business becomes visible to these potential partners.

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For the small business that lacks the information technology expertise to take advantage of these important technologies, let Red Car Software be your I/T savvy support team.

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Setting Facebook privacy settings… the fine print

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One of the business services I provide is websites for small businesses. I start by performing a review of their current internet presence by googling the business name as well as the owner’s name.  I was shocked to see so many Facebook pages “open” to me, a complete stranger!  Worse, when I inform my new contact of what I found, they could not understand how that could be possible since their privacy setting is set to “Friends”.

I decided to investigate further and determined the steps to be taken, that will truly restrict who can see your Facebook posts and only to members you expressly give permission to! (You accept a friend request) The key is the question below “Who can see your F-U-T-U-R-E posts?”!  All of your past posts (which are pretty much all of your posts) are still accessible to the public as well as your About information.  Those folks at Facebook are clever little rascals!

Anyway, I created a one-page checklist with the steps to properly lockdown your Facebook page. Since I do not want to incur the legal wrath of Facebook, I will not place it online. If you email me then I will happily send it out to you for your personal use.

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